Stories of Growth and Transformation

Success stories from leaders and teams who have designed stronger systems, aligned goals, and grown with intention through The Well Incubator.

“She is able to bring attention to your blind spots with compassionate candor and by providing different perspectives. She creates the space for you to find your path by understanding your values and how you wish to lead. Her support is genuine, present, and felt through her feedback and coaching moments.”

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Natalie Farand

Vice President, Regional Airline

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Meredith Lord

Director Strategic Operations, Financial Institution

“Shannon’s guidance was a catalyst for real growth in my career. Her proven credibility instantly built trust, allowing me to step into my leadership role with renewed confidence and clarity. Working with her is an absolute necessity for anyone looking to thrive in leadership.”

“Shannon is a truly exceptional partner who combines deep knowledge with courageous directness. She is unafraid of tough conversations and always ‘tells it like it is,’ which is invaluable for driving successful outcomes. Her supportive approach and coaching leadership make difficult situations manageable, and I highly recommend working with her.”

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Rosanna Jackson

MD, Financial Institution

“She brings a perfect balance of professionalism and approachability, she connects with people on a real, human level and puts people at ease very quickly. As a woman of colour myself, I also deeply valued the unique perspective and guidance Shannon offered. She understood the nuances and challenges that can come with leadership in that context, and her coaching style reflected both empathy and strength.”

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Sunita Coloma

Director, Insurance Company

Owner

Consulting Company

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“Shannon’s coaching style helped me approach challenges with more clarity and confidence because I understood the reasoning and intention behind each step. It felt less like being told what to do and more like being guided to think differently and see things from a new perspective. She created space for real insight and connection which made the experience not only practical but deeply grounding.”

“Shannon is a standout HR professional who perfectly balances genuine empathy with sharp business acumen. She possesses a remarkable ability to understand and champion employee well-being while consistently ensuring HR initiatives are strategically aligned with organizational goals, delivering tangible results for both people and the bottom line. Highly recommend!”

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Melissa Burke

Chief of Staff, Financial Institution

“I wouldn’t be where I am in my leadership journey without Shannon’s unwavering support and pragmatic coaching. Throughout my time partnering with her, she didn’t just give advice; she instilled confidence in me to step into larger roles, navigate complex challenges, and have difficult conversations turning these moments into significant opportunities for growth. Thank you for making my journey so much richer and more successful.”

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Erin Iverson

Female Managing Director, Financial Institution
“Shannon’s guidance truly elevated me from “manager” to Leader: I was incredibly fortunate to be working with her while navigating one of the most challenging periods of my career. With her coaching and insights, I was able to lead with balance, integrity and clarity, and find a pathway to success for both myself and my team. I know I wouldn’t be where I am today without her support, and I still rely on the tools and advice she provided me.”

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Erin Mann

Female Leader

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Lauren Slen

Principal, Technology Consulting Firm

“Shannon brings a rare combination of authenticity, empathy, and strategic focus to every interaction. She approaches her work with genuine care for people while maintaining a clear vision for organizational success. During times of change, Shannon provides steady and confident guidance that inspires trust and resilience in those around her. Her ability to balance compassion with strategic insight allows her to support individuals and teams in navigating transition with clarity and confidence”

“It’s rare to get the opportunity to work in a coaching capacity with someone who genuinely takes the time and care to centre my lived experiences. My time working with Shannon felt like engaging with someone who saw the whole me, leading to meaningful impact and results that would not otherwise have been possible. As a racialized woman, I carry my identity in the workplace, I lack representation in leadership all around me and working with a coach who understands this was game changing. Shannon is exceptionally talented, thoughtful, intuitive and balances being direct with being compassionate and working with her counts as one of my most impactful professional experiences to date.”

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Shazia Noorally

Business Owner

“Shannon offers powerful strategic insight grounded in a long-term, sustainable framework. She guided me beyond quick fixes to address my blind spots and cultivate authentic strengths, helping me successfully navigate the new reality of shifting from people leadership to individual contribution. Her unique blend of high-level strategy and a people-first approach dramatically improved my ability to articulate my strength and value to both clients and my new leader.”

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Kur Mayen

VP Commercial Banking at Financial Institution

Impact by the Numbers

Teams & Organizations Supported
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Years Building Leaders & Organizations
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Referral-Based & Repeat Engagements
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